Increased Respect and Value for Apes

Increased Respect and Value for Apes

The aim of this goal is to diminish the exploitation of great apes and gibbons and ensure they are provided appropriate care by increasing recognition of our inextricable links with other apes, strengthening our respect for their intrinsic value, and shifting our behavior towards them.

We work with partners on initiatives that increase knowledge and awareness of how humans treat other apes; and with organizations and individuals working to improve their safety and well-being, and halt their use in entertainment, as pets, in the illegal trade, and in invasive medical research.

Under this goal we support efforts to protect apes beyond the priority landscapes in two specific non-range states, the United States and Kenya, to ensure the highest standards of care and sustainable financing are provided for them while in captivity in sanctuaries, and where appropriate to re-introduce them to their home ranges.